{"product_id":"the-copy-workshop-workbook-9781887229395","title":"The Copy Workshop Workbook","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Copy Workshop Workbook\u003c\/strong\u003e by Bendinger, Bruce. Paperback edition. ISBN: 9781887229395.\u003c\/p\u003e\n\u003cp\u003eWELCOME TO THE REVOLUTION. HANG ON! We have an evolution thats a revolution. When our media evolves in a big way, all of society evolves in an even bigger way. Its happening right now. Media habits are changing, business models that have been around for a hundred years are changing, and the job market is changing as well. Maybe youve noticed. Thomas Jefferson observed, \"every generation needs a new revolution.\" Well, this ones inside your computer.THE GOOD NEWS. The world needs communication skills more than ever - as billboards evolve into banner ads, brochures open up into Web sites, and TV spots become viral videos. Youll find challenges old and new - and jobs to do. Get the help you need inside this book - conceptual tools, strategy basics, and tactical tips - all wrapped up in some of the best advice youll find anywhere. Though you will need to bring along one more thing - \"that ultimate non-linear thinking tool, the human brain.\" Yours is going to get some exercise. Get ready.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Brand: Copy Workshop","offers":[{"title":"Default Title","offer_id":45255959117877,"sku":"ByrdShop_1887229396","price":32.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781887229395_b72abd6a-39d3-4c68-8193-f32d7311d4a6.jpg?v=1779933384","url":"https:\/\/atxbooks.com\/products\/the-copy-workshop-workbook-9781887229395","provider":"ATX Books","version":"1.0","type":"link"}