{"product_id":"the-corporate-eye-photography-and-the-rationalization-of-american-commercial-culture-18841929-studies-in-industry-and-society","title":"The Corporate Eye: Photography and the Rationalization of American Commercial Culture  18841929 (Studies in Industry and Society)","description":"\u003cp\u003eWinner  Association of American Publishers Professional and Scholarly Publishing Award in Business  Management and Accounting In the late nineteenth century  corporate managers began to rely on photography for everything from motion studies to employee selection to advertising. This practice gave rise to many features of modern industry familiar to us today: consulting  \"scientific\" approaches to business practice  illustrated advertising  and the use of applied psychology. In this imaginative study  Elspeth H. Brown examines the intersection of photography as a mass technology with corporate concerns about efficiency in the Progressive period. Discussing  among others  the work of Frederick W. Taylor  Eadweard Muybridge  Frank Gilbreth  and Lewis Hine  Brown explores this intersection through a variety of examples  including racial discrimination in hiring  the problem of photographic realism  and the gendered assumptions at work in the origins of modern marketing. She concludes that the goal uniting the various forms and applications of photographic production in that era was the increased rationalization of the modern economy through a set of interlocking managerial innovations  technologies that sought to redesign not only industrial production but the modern subject as well.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986328940597,"sku":"ByrdShop_0801889707","price":61.93,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780801889707.jpg?v=1770896256","url":"https:\/\/atxbooks.com\/products\/the-corporate-eye-photography-and-the-rationalization-of-american-commercial-culture-18841929-studies-in-industry-and-society","provider":"ATX Books","version":"1.0","type":"link"}