{"product_id":"the-cult-of-mac-2nd-edition","title":"The Cult of Mac  2nd Edition","description":"\u003cp\u003eIts been nearly fifteen years since Apple fans raved over the first edition of the critically-acclaimed The Cult of Mac. This long-awaited second edition brings the reader into the world of Apple today while also filling in the missing history since the 2004 edition  including the creation of Apple brand loyalty  the introduction of the iPhone  and the death of Steve Jobs.  Apple is a global luxury brand whose products range from mobile phones and tablets to streaming TVs and smart home speakers. Yet despite this dominance  a distinct subculture persists  which celebrates the ways in which Apple products seem to encourage self-expression  identity  and innovation.  The beautifully designed second edition of The Cult of Mac takes you inside todays Apple fandom to explore how devotions--new and old--keep the fire burning. Join journalists Leander Kahney and David Pierini as they explore how enthusiastic fans line up for the latest product releases  and how artists pay tribute to Steve Jobs legacy in sculpture and opera. Learn why some photographers and filmmakers have eschewed traditional gear in favor of iPhone cameras. Discover a community of collectors around the world who spend tens of thousands of dollars to buy  restore  and enshrine Apple artifacts  like the Newton MessagePad and Apple II.  Whether youre an Apple fan or just a casual observer  this second edition of The Cult of Mac is sure to reveal more than a few surprises  offering an intimate look at some of the most dedicated members in the Apple community.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946970345525,"sku":"ByrdShop_1593279140","price":37.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781593279141.jpg?v=1769975186","url":"https:\/\/atxbooks.com\/products\/the-cult-of-mac-2nd-edition","provider":"ATX Books","version":"1.0","type":"link"}