{"product_id":"the-culting-of-brands-when-customers-become-true-believers-9781591840275","title":"The Culting of Brands: When Customers Become True Believers","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Culting of Brands: When Customers Become True Believers\u003c\/strong\u003e by Atkin, Douglas. hardcover edition. ISBN: 9781591840275.\u003c\/p\u003e\n\u003cp\u003eAn analysis of the process of branding offers insight into how companies cultivate near-fanatical customer loyalty, identifying the commonalities between cults and corporations that use cult-branding techniques, and explaining how marketers and business leaders can attract and retain consumer population segments as well as loyal employees. 35,000 first printing.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Portfolio","offers":[{"title":"Default Title","offer_id":45789748658229,"sku":"ByrdShop_1591840279","price":21.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591840275_8bca14c2-2563-47ac-bf81-ac710b46bfd0.jpg?v=1784760396","url":"https:\/\/atxbooks.com\/products\/the-culting-of-brands-when-customers-become-true-believers-9781591840275","provider":"ATX Books","version":"1.0","type":"link"}