{"product_id":"the-curiosity-muscle","title":"The Curiosity Muscle","description":"\u003cp\u003eToys R Us. Kodak. Blockbuster. Why is it that some companies evolve while others get left in the dust? How do they lose their relevance with customers? The scary truth is that the only thing harder than getting to the top is staying there. It may sound counterintuitive  but in many cases  it is the success of a company that eventually leads to its downfall. So what does it take to stay competitive and relevant when what customers went wild for yesterday is the boring  banal  bare minimum theyll accept today? Through the story of the rise and plateau of a gym franchise recounted as a novel  The Curiosity Muscle shows exactly why most companies reaching the peak of their potential lose their curiosity and crash into irrelevance. From how we develop blind spots about our business to the pitfalls of feeling like an expert  this thought-provoking  engaging tale reveals the smokescreens obscuring imminent threats to long-term viability and walks you through specific ways to boost innovation  uncover customer needs  solve problems  create new value for customers  and increase employee engagement. Most importantly  The Curiosity Muscle demonstrates why curiosity is your greatest asset  driving constant innovation and improvement and helps you ask the essential questions that will take your business from stagnant to soaring. By continuing to work your curiously muscle over time  you can help your company thrive and become competitive on more than price alone--ultimately  future-proofing your business.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986041598005,"sku":"ByrdShop_0692135944","price":56.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780692135945.jpg?v=1770882429","url":"https:\/\/atxbooks.com\/products\/the-curiosity-muscle","provider":"ATX Books","version":"1.0","type":"link"}