{"product_id":"the-customerdriven-culture-a-microsoft-story-six-proven-strategies-to-hack-your-culture-and-develop-a-learningfocused-organization","title":"The Customer-Driven Culture: A Microsoft Story: Six Proven Strategies to Hack Your Culture and Develop a Learning-Focused Organization","description":"\u003cp\u003eIf youre striving to make products and services that your customers will love  then youll need a customer-driven organization. As companies transform their businesses to meet the demands of the digital age  they find themselves grappling with uniquely human challenges. Organizational knowledge becomes siloed  employees move to safeguard their expertise  and customer data creates polarization and infighting between teams. All of these challenges widen the distance between the people who make your products and the customers who use them. To meet todays challenges  companies need to do more than build processes for customer-driven products. They need to create a customer-driven culture. With the help of his friend and mentor Monty Hammontree  Travis Lowdermilk takes readers through the cultural transformation of the Developer Division at Microsoft. This book shows readers how to \"hack\" their culture and reduce the distance between them and their customers needs. Its a uniquely personal story thats told amidst a cultural revolution at one of the largest software companies in the world. This story acts as your guide. Youll learn how to: Establish a Common Language: Help employees change their thinking and actions Build Bridges  Not Walls: Treat product building as a team sport Encourage Learning Versus Knowing: Help your team understand their customers Build Leaders That Build Your Culture: Showcase star employees to inspire others Meet Teams Where They Are: Make it easy for teams to to adopt vital behavior changes Make Data Relatable: Move beyond numbers and focus on empathizing with customers\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966863765557,"sku":"ByrdShop_1492058718","price":26.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781492058717.jpg?v=1770584506","url":"https:\/\/atxbooks.com\/products\/the-customerdriven-culture-a-microsoft-story-six-proven-strategies-to-hack-your-culture-and-develop-a-learningfocused-organization","provider":"ATX Books","version":"1.0","type":"link"}