{"product_id":"the-cycle-a-practical-approach-to-managing-arts-organizations","title":"The Cycle: A Practical Approach to Managing Arts Organizations","description":"\u003cp\u003eIn the third book of his popular trilogy on creating and sustaining arts organizations  Michael Kaiser reveals the hidden engine that powers consistent success. According to Kaiser  successful arts organizations pursue strong programmatic marketing campaigns that compel people to buy tickets  enroll in classes  and so onin short  to participate in the organizations programs. Additionally  they create exciting activities that draw people to the organization as a whole. This institutional marketing creates a sense of enthusiasm that attracts donors  board members  and volunteers. Kaiser calls this group of external supporters the family. When this hidden engine is humming  staff  board  and audience members  artists  and donors feel confidence in the future. Resources are reinvested in more and better art  which is marketed aggressively; as a result  the family continues to grow  providing even more resources. This self-reinforcing cycle underlies the activities of all healthy arts organizations  and the theory behind it can be used as a diagnostic tool to revealand remedythe problems of troubled ones. This book addresses each element of the cycle in the hope that more arts organizations around the globefrom orchestras  theaters  museums  opera companies  and classical and modern dance organizations to service organizations and other not-for-profit cultural institutionswill be able to sustain remarkable creativity  pay the bills  and have fun doing so!\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44984043831349,"sku":"ByrdShop_1611684005","price":29.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781611684001.jpg?v=1770819741","url":"https:\/\/atxbooks.com\/products\/the-cycle-a-practical-approach-to-managing-arts-organizations","provider":"ATX Books","version":"1.0","type":"link"}