{"product_id":"the-delta-model-reinventing-your-business-strategy","title":"The Delta Model: Reinventing Your Business Strategy","description":"\u003cp\u003eStrategy is the most central issue in management. It has to do with defining the purpose of an organization  understanding the market in which it operates and the capabilities the firm possesses  and putting together a winning plan. There are many influential frameworks to help managers undertake a systematic reflection on this issue. The most dominant approaches are Michael Porters \"Competitive Strategy\" and the \"Resource-Based View of the Firm \" popularized by Gary Hamel and C.K. Prahalad. Arnoldo Hax argues there are fundamental drawbacks in the underlying hypotheses of these approaches in that they define strategy as a way to achieve sustainable competitive advantage. This line of thinking could be extremely dangerous because it puts the competitor at the center and therefore anchors you in the past  establishes success as a way of beating your competitors  and this obsession often leads toward imitation and congruency. The result is commoditization - which is the worst outcome that could possibly happen to a business. The Delta Model is an extremely innovative view of strategy. It abandons all of these assumptions and instead puts the customer at the center. By doing that it allows us to be truly creative  separating ourselves from the herd in pursuit of a unique and differentiated customer value proposition. Many years of intense research at MIT  supported by an extensive consulting practice  have resulted in development of powerful new concepts and practical tools to guide organizational leaders into a completely different way of looking at strategy  including a new way of doing customer segmentation and examining the competencies of the firm  with an emphasis on using the extended enterprise as a primary way of serving the customer. This last concept means that we cannot play the game alone; that we need to establish a network among suppliers  the firm  the customers  and complementors  firms that are in the business of developing productsand services that enhance our own offering to the customer. Illustrated through dozens of examples  and discussion of application to small and medium-sized businesses and not-for-profits  the Delta Model will help readers in all types of organizations break out of old patterns of behavior and achieve strategic flexibility -- an especially timely talent during times of crisis  intense competition  and rapid change.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966607552565,"sku":"ByrdShop_144191479X","price":57.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781441914798.jpg?v=1770571163","url":"https:\/\/atxbooks.com\/products\/the-delta-model-reinventing-your-business-strategy","provider":"ATX Books","version":"1.0","type":"link"}