{"product_id":"the-disneyization-of-society","title":"The Disneyization of Society","description":"\u003cp\u003e\"Alan Bryman has expanded on his internationally well-known work on Disney theme parks and Disneyization to create a fascinating and highly readable book. It should prove of interest to beginning students in a number of different courses and fields  as well as to scholars interested in culture and consumption. There is no question that the model created by Disney  and emulated in whole or in part by many organizations and in many settings  will continue to influence social structure and culture well into the future. This is an important book about a significant social process. And  it manages to be a fun read  as well!\" George Ritzer  author of McDonaldization  University of Maryland  This is an agenda-setting new work in the sociology of culture and modern society. It argues that the contemporary world is increasingly converging towards the characteristics of the Disney theme parks. This process of convergence is revealed in: the growing influence of themed environments in settings like restaurants  shops  hotels  tourism and zoos; the growing trend towards social environments that are driven by combinations of forms of consumption: shopping  eating out  gambling  visiting the cinema  watching sports; the growth in cachet awarded to brands based on licensed merchandise; and the increased prominence of work that is a performance in which the employees have to display certain emotions and generally convey impressions as though working in a theatrical event. This insightful book demonstrates the importance of control and surveillance in consumer culture.  Of interest to a wide variety of students studying in business  sociology  cultural studies  media studies and leisure studies courses this will also be of interest to anybody interested in understanding the intricacies of modern society.  Praise for this text: \"It is clear that the author knows his field and social theory very well.\" EUROPEAN JOURNAL OF COMMUNICATION \"Keywords are politainment  edutainment  sportainment  evangelitainment  digitainment  branded entertainment  militainment  and so on! It is in this context that the book of Alan Bryman is to be read. It is part of an overall analysis of contemporary global phenomena and a useful  intelligent  informative contribution tot he study of modern society and its future development.\" COMMUNICATION RESEARCH TRENDS  \"Brymans analysis of contemporay consumption is full of detail and provides a host of examples ranging from restaurants and hotels  to theme parks  zoos and sports stadia. Without doubt students will find it an accessible text  one that should allow them to think about consumption  familiar consumer products  settings and activities  sociologically.\" Barry Smart  University of Portsmouth  U.K.  \"Brymans dissection of Disneyization is a timely and significant contribution to the growing literature on Disney. In fact  his excellent analysis of the extension of Disneyization throughout society explains why we should care about the Disney phenomenon at all. This is not only an important book for Disney scholars  but for any one interested in the future of modern society.\" Janet Wasko  University of Oregon\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44963303161909,"sku":"ByrdShop_0761967656","price":63.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780761967651.jpg?v=1770411281","url":"https:\/\/atxbooks.com\/products\/the-disneyization-of-society","provider":"ATX Books","version":"1.0","type":"link"}