{"product_id":"the-doityourself-lobotomy-open-your-mind-to-greater-creative-thinking-9780471417422","title":"The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking\u003c\/strong\u003e by Monahan, Tom. hardcover edition. ISBN: 9780471417422.\u003c\/p\u003e\n\u003cp\u003eAn Adweek Book\nMaster the techniques that top companies use to spark creativity\nIn todays business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahans experience of using these methods at A-list client companies.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":45256092516405,"sku":"ByrdShop_0471417424","price":25.15,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471417422_86e33d5f-25c0-4d4c-b955-7351e3c5ae98.jpg?v=1779936576","url":"https:\/\/atxbooks.com\/products\/the-doityourself-lobotomy-open-your-mind-to-greater-creative-thinking-9780471417422","provider":"ATX Books","version":"1.0","type":"link"}