{"product_id":"the-drink-that-made-wisconsin-famous-beer-and-brewing-in-the-badger-state-9780816669912","title":"The Drink That Made Wisconsin Famous: Beer and Brewing in the Badger State","description":"\u003cp\u003eFrom grain to glassa complete illustrated history of brewing and breweries in the state more famous for beer than any other  Few places on Earth are as identified with beer as Wisconsin  with good reason. Since its first commercial brewery was established in 1835  the state has seen more than 800 open and more than 650 closesometimes after mere months  sometimes after thriving for as long as a century and a half. The Drink That Made Wisconsin Famous explores this rich history  from the first territorial pioneers to the most recent craft brewers  and from barley to barstool. From the global breweries that developed in Milwaukee in the 1870s to the wildcat breweries of Prohibition and the upstart craft brewers of today  Doug Hoverson tells the stories of Wisconsins rich brewing history. The lavishly illustrated book goes beyond the giants like Miller  Schlitz  Pabst  and Heileman that loom large in the states brewing renown. Of equal interest are the hundreds of small breweries across the state started by immigrants and entrepreneurs to serve local or regional markets. Many proved remarkably resistant to the consolidation and contraction that changed the industrygiving the impression that nearly every town in the Badger State had its own brewery. Even before beer tourism became popular  hunters  anglers  and travelers found their favorite brews in small Wisconsin cities like Rice Lake  Stevens Point  and Chippewa Falls. Hoverson describes these breweries in all their diversity  from the earliest enterprises to the few surviving stalwarts to the modern breweries reviving Wisconsins reputation as the place to find not just the most beer but the best. Within the larger history  every brewery has its story  and Hoverson gives each its due  investigating the circumstances that meant success or failure and describing in engaging detail the people  the technology  the marketing  and the government relations that delivered Wisconsins beer from grain to glass.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45652042252341,"sku":"ByrdShop_0816669910","price":55.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780816669912.jpg?v=1781848863","url":"https:\/\/atxbooks.com\/products\/the-drink-that-made-wisconsin-famous-beer-and-brewing-in-the-badger-state-9780816669912","provider":"ATX Books","version":"1.0","type":"link"}