{"product_id":"the-dynamics-of-persuasion-routledge-communication-series","title":"The Dynamics of Persuasion (Routledge Communication Series)","description":"\u003cp\u003eNow in its seventh edition  this essential text continues to provide students with a comprehensive yet accessible overview of the study and practice of persuasive communication. Attuned to the swift changes in the world of persuasion in the twenty-first century  this book covers how theories and research illuminate and adapt to our present digital era  with continued attention to ethical implications and todays big topics. This new edition features updated definitions of key terms in the field as they relate to present-day practice; an integration of persuasion theories and the ubiquity of online influence; new examples and cases to illustrate persuasive communications approach to health campaigns  attitudes  communicator appeals  dissonance  and ethics; and a thorough reflection of the most current scholarship in the field. The Dynamics of Persuasion  Seventh Edition provides a solid foundation for undergraduate students in communication studies and psychology to grasp the key concepts and practices of persuasive communication today. The book is complemented by online resources for both instructors and students  including an instructors manual  lecture slides  sample test questions  and links to relevant articles and videos illustrating concepts presented in the text. Please visit www.routledge.com\/cw\/perloff.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986227097653,"sku":"ByrdShop_0367185792","price":100.55,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780367185794.jpg?v=1770893242","url":"https:\/\/atxbooks.com\/products\/the-dynamics-of-persuasion-routledge-communication-series","provider":"ATX Books","version":"1.0","type":"link"}