{"product_id":"the-electric-guitar-a-history-of-an-american-icon","title":"The Electric Guitar: A History of an American Icon","description":"\u003cp\u003eSince the guitar was first electrified in the 1930s  it has become an American icon and has transformed the soundtrack of our lives with its wide range of soundsfrom seductive twang to howling distortion. Relatively inexpensive  easy to learn  and fun to play  the electric guitar is a truly democratic instrument. Millions have purchased Rickenbackers  Gibsons  Fenders  and other brands of guitars over the decades  fueling daydreams of fame and fortune. In The Electric Guitar: A History of an American Icon  scholars working in American studies  business history  the history of technology  and musicology come together to explore the electric guitars importance as an invention and its peculiar place in American culture. Documenting the critical and ever-evolving relationship among inventors  craftsmen  musicians  businessmen  music writers  and fans  the contributors look at the guitar not just as an instrument  but as a mass-produced consumer good that changed the sound of popular music and the self image of musicians. Avoiding the familiar stories  The Electric Guitar covers the careers and influence of guitar heroes such as Buddy Holly and Jimi Hendrix  but it also looks at lesser known but equally influential guitarists  such as Sister Rosetta Tharpe and Ike Turner. It also explains the importance of record producers such as Lee Hazlewood  effects pioneers like Roger Mayer  and electronics engineers such as Jim Marshallall of whom played vital parts in constructing the sounds we associate with the electric guitar. From inventors workbench to factory floor to recording studio  Andr Millard and his colleagues trace the development of the instrument  its use across musical genres  and its profound impact on popular culture and American identity.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986491928629,"sku":"ByrdShop_0801878624","price":42.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780801878626.jpg?v=1770907247","url":"https:\/\/atxbooks.com\/products\/the-electric-guitar-a-history-of-an-american-icon","provider":"ATX Books","version":"1.0","type":"link"}