{"product_id":"the-elements-of-choice-why-the-way-we-decide-matters","title":"The Elements of Choice: Why the Way We Decide Matters","description":"\u003cp\u003eA leader in decision-making research reveals how choices are designedand why its so important to understand their inner workings  Every time we make a choice  our minds go through an elaborate process most of us never even notice. Were influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design.  Going well beyond the familiar concepts of nudges and defaults  The Elements of Choice offers a comprehensive  systematic guide to creating effective choice architectures  the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer  how to present those options  how to account for our natural cognitive shortcuts  and much more. These levers are unappreciated and were often unaware of just how much they influence our reasoning every day.  Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes.  We are all choice architects  for ourselves and for others. Whether youre helping students choose the right school  helping patients pick the best health insurance plan  or deciding how to invest for your own retirement  this book provides the tools you need to guide anyone to the decision thats right for them.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985923797045,"sku":"ByrdShop_0593084438","price":22.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780593084434.jpg?v=1770877529","url":"https:\/\/atxbooks.com\/products\/the-elements-of-choice-why-the-way-we-decide-matters","provider":"ATX Books","version":"1.0","type":"link"}