{"product_id":"the-entrepreneurial-engineer-how-to-create-value-from-ideas-9781107607408","title":"The Entrepreneurial Engineer: How to Create Value from Ideas","description":"\u003cp\u003eThe authors  educators and successful entrepreneurs  wrote this textbook with the goal of maximizing your chance of entrepreneurial success. It is designed to encourage those who want to start a business and those who have already begun. It includes guidance  instruction  and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a startup company  beginning with an emphasis on constructing an effective business plan  including writing techniques to help convey your message  and preparing solid financial statements. This why and how of writing a business plan is followed by recommendations on raising outside capital. Important topics include developing your marketing strategy  recruiting and managing creatives and managers  and retaining effective employees. Legal structures  negotiation strategies  and economic evaluation of opportunities are also discussed. The book concludes with a chapter on project management. The book includes many engineering economy topics  sufficient for those who will be taking the FE Exam.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45953324056629,"sku":"ByrdShop_110760740X","price":41.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781107607408.jpg?v=1788185258","url":"https:\/\/atxbooks.com\/products\/the-entrepreneurial-engineer-how-to-create-value-from-ideas-9781107607408","provider":"ATX Books","version":"1.0","type":"link"}