{"product_id":"the-ernst-young-guide-to-taking-your-company-public","title":"The Ernst \u0026 Young Guide to Taking Your Company Public","description":"\u003cp\u003eErnst \u0026amp; Young experts provide essential information on how the going public procedure works including what it means to become a public company  who should be involved in the process  underwriting your offering  the registration procedure and alternative sources of financing. Explains  in plain English  all SEC rules and regulations for taking an enterprise public.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44959994708021,"sku":"ByrdShop_0471114731","price":43.92,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780471114734.jpg?v=1770381603","url":"https:\/\/atxbooks.com\/products\/the-ernst-young-guide-to-taking-your-company-public","provider":"ATX Books","version":"1.0","type":"link"}