{"product_id":"the-ethical-project","title":"The Ethical Project","description":"Principles of right and wrong guide the lives of almost all human beings  but we often see them as external to ourselves  outside our own control. In a revolutionary approach to the problems of moral philosophy  Philip Kitcher makes a provocative proposal: Instead of conceiving ethical commands as divine revelations or as the discoveries of brilliant thinkers  we should see our ethical practices as evolving over tens of thousands of years  as members of our species have worked out how to live together and prosper. Elaborating this radical new vision  Kitcher shows how the limited altruistic tendencies of our ancestors enabled a fragile social life  how our forebears learned to regulate their interactions with one another  and how human societies eventually grew into forms of previously unimaginable complexity. The most successful of the many millennia-old experiments in how to live  he contends  survive in our values today. Drawing on natural science  social science  and philosophy to develop an approach he calls \"pragmatic naturalism \" Kitcher reveals the power of an evolving ethics built around a few core principles-including justice and cooperation-but leaving room for a diversity of communities and modes of self-expression. Ethics emerges as a beautifully human phenomenon-permanently unfinished  collectively refined and distorted generation by generation. Our human values  Kitcher shows  can be understood not as a final system but as a project-the ethical project-in which our species has engaged for most of its history  and which has been central to who we are.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44923686682677,"sku":"ByrdShop_0674061446","price":90.67,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0674061446.jpg?v=1768649331","url":"https:\/\/atxbooks.com\/products\/the-ethical-project","provider":"ATX Books","version":"1.0","type":"link"}