{"product_id":"the-evolution-of-new-markets-9780199248896","title":"The Evolution of New Markets","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Evolution of New Markets\u003c\/strong\u003e by Paul A. Geroski. hardcover edition. ISBN: 9780199248896.\u003c\/p\u003e\n\u003cp\u003eHow do markets evolve? Why are some innovations picked up straight while others take years to be commercialized? Are there first-mover advantages? Why do we behave with irrational exuberance in the early evolution of markets as was the case with the dot.com boom? This book explains in a refreshingly clear style how markets develop. His purpose is to show how good a grasp of economics can improve managers business and investment decisions.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":45253657657397,"sku":"ByrdShop_0199248893","price":121.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780199248896_c0731899-f1a9-4ad9-a13f-33365cdd45d8.jpg?v=1779945587","url":"https:\/\/atxbooks.com\/products\/the-evolution-of-new-markets-9780199248896","provider":"ATX Books","version":"1.0","type":"link"}