{"product_id":"the-forever-transaction-how-to-build-a-subscription-model-so-compelling-your-customers-will-never-want-to-leave","title":"The Forever Transaction: How to Build a Subscription Model So Compelling  Your Customers Will Never Want to Leave","description":"\u003cp\u003eDevelop and cultivate the kind of robust  long-term customer relationships that power companies like Nike  Spotify  LinkedIn  and Target More and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. Theyre correct. The Membership Economy is here and its here to stayand if you want to compete for the long run  you need to join it. Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now  in The Forever Transaction  she reveals all her secrets. Whatever industry youre in  Baxter provides the inspiration  tools  and insight you need to build and execute a business model that will leave your competition in the dust. Youll find out how industry leaders like Under Armour  Microsoft  and Netflix have created an ever-expanding customer base of loyal subscribersand are keeping them coming back. Youll learn how to lead your organization through every step of the processfrom initial start-up to new product testing  scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. Youll also master all the essentials of succeeding in the Membership Economy  like subscription pricing  Software-as-a-Service  digital community engagement  and freemium incentives as a way to turn casual browsers into cash-paying super-users. With The Forever Transaction  you have everything you need to build durable  long-term relationships with every customer  and leverage them for ultimate business successtoday  tomorrow  and forever.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44959824740405,"sku":"ByrdShop_1260458709","price":26.43,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781260458701.jpg?v=1770375005","url":"https:\/\/atxbooks.com\/products\/the-forever-transaction-how-to-build-a-subscription-model-so-compelling-your-customers-will-never-want-to-leave","provider":"ATX Books","version":"1.0","type":"link"}