{"product_id":"the-fortune-at-the-bottom-of-the-pyramid-eradicating-poverty-through-profits-revised-and-updated-5th-anniversary-edition-9780137009275","title":"The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits  Revised and Updated 5th Anniversary Edition","description":"\u003cp\u003eDrawing on Prahalads breakthrough insights in The Fortune at the Bottom of the Pyramid  great companies worldwide have sought to identify  build  and profit from new markets amongst the worlds several billion poorest people  while at the same time helping to alleviate poverty. Five years after its first publication  this books ideas are no longer \"theory\": they are proven  profitable reality. In the 5th Anniversary Edition  Prahalad thoroughly updates his book to reveal all thats been learned about competing and profiting \"at the bottom of the pyramid.\" Prahalad outlines the latest strategies and tactics that companies are utilizing to succeed in the developing world. He interviews several innovative CEOs to discuss what theyve learned from their own initiatives  including the Unilever business leader whos built a billion-dollar business in India. Youll find a new case study on Jaipur Rugs innovative new global supply chain; updates to earlier editions key cases; and up-to-the-minute information on the evolution of key industries such as wireless  agribusiness  healthcare  consumer goods  and finance. Prahalad also offers an up-to-date assessment of the key questions his ideas raised: Is there truly a market? Is there scale? Is there profit? Is there innovation? Is this a global opportunity? Five years ago  executives could be hopeful that the answers to these questions would be positive. Now  as Prahalad demonstrates  they can be certain of it.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646964195381,"sku":"ByrdShop_0137009275","price":23.88,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780137009275.jpg?v=1781683676","url":"https:\/\/atxbooks.com\/products\/the-fortune-at-the-bottom-of-the-pyramid-eradicating-poverty-through-profits-revised-and-updated-5th-anniversary-edition-9780137009275","provider":"ATX Books","version":"1.0","type":"link"}