{"product_id":"the-foundations-of-behavioral-economic-analysis","title":"The Foundations of Behavioral Economic Analysis","description":"\u003cp\u003eThis is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative  cutting edge  yet accessible  it guides the reader through theory and evidence  providing engaging and relevant applications throughout. It is divided into nine parts and 24 chapters:  Part I is on behavioral economics of risk  uncertainty  and ambiguity. The evidence against expected utility theory is examined  and the behavioral response is outlined; the best empirically supported theory is prospect theory.  Part II considers other-regarding preferences. The evidence from experimental games on human sociality is given  followed by models and applications of inequity aversion  intentions based reciprocity  conditional cooperation  human virtues  and social identity.  Part III is on time discounting. It considers the evidence against the exponential discounted utility model and describes several behavioral models such as hyperbolic discounting  attribute based models and the reference time theory.  Part IV describes the evidence on classical game theory and considers several models of behavioral game theory  including level-k and cognitive hierarchy models  quantal response equilibrium  and psychological game theory.  Part V considers behavioral models of learning that include evolutionary game theory  classical models of learning  experience weighted attraction model  learning direction theory  and stochastic social dynamics.  Part VI studies the role of emotions; among other topics it considers projection bias  temptation preferences  happiness economics  and interaction between emotions and cognition.  Part VII considers bounded rationality. The three main topics considered are judgment heuristics and biases  mental accounting  and behavioral finance.  Part VIII considers behavioral welfare economics; the main topics are soft paternalism  and choice-based measures of welfare. Finally  Part IX gives an abbreviated taster course in neuroeconomics.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44945738825781,"sku":"ByrdShop_0198715536","price":62.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780198715535_15063f3b-947b-43af-bd29-fe2fb1e7b37f.jpg?v=1770161640","url":"https:\/\/atxbooks.com\/products\/the-foundations-of-behavioral-economic-analysis","provider":"ATX Books","version":"1.0","type":"link"}