{"product_id":"the-four-pillars-of-investing-lessons-for-building-a-winning-portfolio-9780071747059","title":"The Four Pillars of Investing: Lessons for Building a Winning Portfolio","description":"\u003cp\u003eThe classic guide to constructing a solid portfoliowithout a financial advisor! With relatively little effort  you can design and assemble an investment portfolio that  because of its wide diversification and minimal expenses  will prove superior to the most professionally managed accounts. Great intelligence and good luck are not required. William Bernsteins commonsense approach to portfolio construction has served investors well during the past turbulent decadeand its what made The Four Pillars of Investing an instant classic when it was first published nearly a decade ago. This down-to-earth book lays out in easy-to-understand prose the four essential topics that every investor must master: the relationship of risk and reward  the history of the market  the psychology of the investor and the market  and the folly of taking financial advice from investment salespeople. Bernstein pulls back the curtain to reveal what really goes on in todays financial industry as he outlines a simple program for building wealth while controlling risk. Straightforward in its presentation and generous in its real-life examples  The Four Pillars of Investing presents a no-nonsense discussion of: The art and science of mixing different asset classes into an effective blend The dangers of actively picking stocks  as opposed to investing in the whole market Behavioral finance and how state of mind can adversely affect decision making Reasons the mutual fund and brokerage industries  rather than your partners  are often your most direct competitors Strategies for managing all of your assetssavings  401(k)s  home equityas one portfolio Investing is not a destination. It is a journey  and along the way are stockbrokers  journalists  and mutual fund companies whose interests are diametrically opposed to yours. More relevant today than ever  The Four Pillars of Investing shows you how to determine your own financial direction and assemble an investment program with the sole goal of building long-term wealth for you and your family.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647241412661,"sku":"ByrdShop_0071747052","price":20.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071747059.jpg?v=1781690508","url":"https:\/\/atxbooks.com\/products\/the-four-pillars-of-investing-lessons-for-building-a-winning-portfolio-9780071747059","provider":"ATX Books","version":"1.0","type":"link"}