{"product_id":"the-fundamentals-of-fashion-design-second-edition","title":"The Fundamentals of Fashion Design: Second Edition","description":"The Fundamentals of Fashion Design (2nd edition) by Richard Sorger and Jenny Udale offers a fully illustrated introduction to the key elements of fashion design  from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises also helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes. The book features interviews with: Alan Humphrey Bennett  Bally; Boudicca; Kristin Forss  Marni; Louise Grey; Richard Grey; John-Gabriel Harrison; Virginia James  Poetry and Wrap; Peter Jensen; Winni Lok  Calvin Klein; Michele Manz  7 For All Mankind; Colin McNair  John Varvatos.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44628995145781,"sku":"ByrdShop_2940411786","price":29.41,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_2940411786_bdf169c0-2934-48ff-a705-97cecf060e87.jpg?v=1770335456","url":"https:\/\/atxbooks.com\/products\/the-fundamentals-of-fashion-design-second-edition","provider":"ATX Books","version":"1.0","type":"link"}