{"product_id":"the-girl-on-the-magazine-cover-the-origins-of-visual-stereotypes-in-american-mass-media-9780807849781","title":"The Girl on the Magazine Cover: The Origins of Visual Stereotypes in American Mass Media","description":"\u003cp\u003eFrom the Gibson Girl to the flapper  from the vamp to the New Woman  Carolyn Kitch traces mass media images of women to their historical roots on magazine covers  unveiling the origins of gender stereotypes in early-twentieth-century American culture.  Kitch examines the years from 1895 to 1930 as a time when the first wave of feminism intersected with the rise of new technologies and media for the reproduction and dissemination of visual images. Access to suffrage  higher education  the professions  and contraception broadened womens opportunities  but the images found on magazine covers emphasized the role of women as consumers: suffrage was reduced to spending  sexuality to sexiness  and a collective womens movement to individual choices of personal style. In the 1920s  Kitch argues  the political prominence of the New Woman dissipated  but her visual image pervaded print media.  With seventy-five photographs of cover art by the eras most popular illustrators  The Girl on the Magazine Cover shows how these images created a visual vocabulary for understanding femininity and masculinity  as well as class status. Through this iconic process  magazines helped set cultural norms for women  for men  and for what it meant to be an American  Kitch contends.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45647848112181,"sku":"ByrdShop_0807849782","price":28.73,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780807849781.jpg?v=1781698056","url":"https:\/\/atxbooks.com\/products\/the-girl-on-the-magazine-cover-the-origins-of-visual-stereotypes-in-american-mass-media-9780807849781","provider":"ATX Books","version":"1.0","type":"link"}