{"product_id":"the-golden-rules-of-customer-care-how-to-turn-that-onetime-buyer-into-a-lif","title":"The Golden Rules of Customer Care: How to Turn That One-time Buyer into a Lif...","description":"\u003cp\u003eIn this completely revised and updated edition of the customer service classic (more than 600 000 copies sold)  Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking Ten Commandments of Customer Service apply to todays world.Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America  Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life . A lively  down-to-earth narrative  it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation  this expanded edition features five completely new chapters  as well as significant additions to the original material  based on the lessons Sewell has learned over the last ten years.Sewell focuses on the expectations and demands of contemporary consumers and employees  showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven Figure out what customers want and make sure they get it. His Ten Commandants provide the essential guidelines  Underpromise  Never disappoint your customers by charging them more than they planned. Always beat yourestimate or throw in an extra service free of chargeNo complaints? Somethings If you never ask your customers what else they want  how are you going to give it to them?Measure Telling your employees to do their best wont work if you dont know how they can improveBorrow  borrow  Sewell  for example  learned about hospitality from Japanese culture  cleanliness from Disney  andpoliteness from his mother.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44948063486005,"sku":"ByrdShop_0091748437","price":225.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780091748432_7c6988d0-cff4-4599-bd78-20148ca1e841.jpg?v=1772679857","url":"https:\/\/atxbooks.com\/products\/the-golden-rules-of-customer-care-how-to-turn-that-onetime-buyer-into-a-lif","provider":"ATX Books","version":"1.0","type":"link"}