{"product_id":"the-great-ap-and-the-struggle-for-small-business-in-america","title":"The Great A\u0026P and the Struggle for Small Business in America","description":"\u003cp\u003eOne of The Wall Street Journals Best Non fiction Books of 2011. From modest beginnings as a tea shop in New York  the Great Atlantic \u0026amp; Pacific Tea Company became the largest retailer in the world. It was a juggernaut  the first retailer to sell $1 billion in goods  the owner of nearly sixteen thousand stores and dozens of factories and warehouses. But its explosive growth made it a mortal threat to hundreds of thousands of mom-and-pop grocery stores. Main Street fought back tooth and nail  enlisting the state and federal governments to stop price discounting  tax chain stores  and require manufacturers to sell to mom and pop at the same prices granted to giant retailers. In a remarkable court case  the federal government pressed criminal charges against the Great A\u0026amp;P for selling food too cheaplyand won. The Great A\u0026amp;P and the Struggle for Small Business in America is the story of a stunningly successful company that forever changed how Americans shop and what Americans eat. It is a brilliant business history  the story of how George and John Hartford took over their fathers business and reshaped it again and again  turning it into a vertically integrated behemoth that paved the way for every big-box retailer to come. George demanded a rock-solid balance sheet; John was the marketer-entrepreneur who led A\u0026amp;P through seven decades of rapid changes. Together  they built the modern consumer economy by turning the archaic retail industry into a highly efficient system for distributing food at low cost.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44956380069941,"sku":"ByrdShop_0809095432","price":63.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780809095438.jpg?v=1770319370","url":"https:\/\/atxbooks.com\/products\/the-great-ap-and-the-struggle-for-small-business-in-america","provider":"ATX Books","version":"1.0","type":"link"}