{"product_id":"the-green-bundle-pairing-the-market-with-the-planet","title":"The Green Bundle: Pairing the Market with the Planet","description":"\u003cp\u003eThe market for green products has expanded rapidly over the last decade  but most consumers need something more than eco-benefits to motivate their purchases. Magali A. Delmas and David Colgan argue that many green products now offer the total packagea \"green bundle\" that checks the environmental box  but also offers improved performance  health benefits  savings  and status. To help consumers cut through the noise and make their best decisions  we need new strategies. The Green Bundle offers some of the best and most effective communication techniques for pushing consumers in the right direction. Framing product benefits to motivate behavior is the key. Combining insights from sustainable business and behavioral economics  Delmas and Colgan show managers how to lead buyers from information to action. If you are looking to win over the convenient consumer or understand how companies can create the next tipping point in green consumption  this is the research-based  practical guide for you.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44986162675765,"sku":"ByrdShop_1503606414","price":47.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781503606418.jpg?v=1770889903","url":"https:\/\/atxbooks.com\/products\/the-green-bundle-pairing-the-market-with-the-planet","provider":"ATX Books","version":"1.0","type":"link"}