{"product_id":"the-heart-of-coaching-using-transformational-coaching-to-create-a-highperformance-culture-revised-edition","title":"The Heart of Coaching: Using Transformational Coaching to Create a High-Performance Culture - Revised Edition","description":"\u003cp\u003eThis \"Revised Edition\" reflects feedback from hundreds of readers and coaching workshop participants over the last several years. The new revised process model is more powerful and user-friendly than ever  and serves as a guide for establishing coaching relationships as well as HOW TO conduct the actual coaching conversation. The premise of this book is simple: As coaching becomes a predominant cultural practiceit will create a performance-focused  feedback-rich organization capable of creating and sustaining a competitive advantage. This is the business case for coaching in todays real world. \"The Heart of Coaching\" introduces Transformational Coaching  a very powerful process for communicating performance feedback. It is a fundamentally different way of approaching how we work with others. It creates egalitarian  mutually supportive  high-trust relationships between people (Boss  Peers  and Direct Reports) that shifts from the traditional boss\/subordinate\/competitor roles to a partnership. BOSSES\" becoming \"COACHES\" forms the foundation for coaching to flow 360 throughout the culture. Transformational Coaching is the requisite skill for todays leaders  managers  supervisors  and entire teams who choose to enhance their personal effectiveness and team performance.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946780258357,"sku":"ByrdShop_0966087402","price":26.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780966087406.jpg?v=1769966034","url":"https:\/\/atxbooks.com\/products\/the-heart-of-coaching-using-transformational-coaching-to-create-a-highperformance-culture-revised-edition","provider":"ATX Books","version":"1.0","type":"link"}