{"product_id":"the-hero-effect-revised-edition","title":"The HERO Effect - Revised Edition","description":"HEROES ARE EXTRAORDINARY PEOPLE WHO CHOOSE NOT TO BE ORDINARY! The world needs people who lead  love  and serve at a higher level. People who help us dream big dreams  achieve great things  and leave us better than they found us. People who exceed expectations and defy comparison. Those who make even the harshest critics stop in their tracks and admire the work. The Hero Effect is a personal revelation that also holds profound implications for business. The Hero Effect is an insightful narrative that challenges conventional thinking and reveals a brand-new paradigm in the world of everyday heroes.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44897877491765,"sku":"ByrdShop_0960015507","price":27.02,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0960015507.jpg?v=1767611781","url":"https:\/\/atxbooks.com\/products\/the-hero-effect-revised-edition","provider":"ATX Books","version":"1.0","type":"link"}