{"product_id":"the-history-of-graphic-design-vol-1-18901959-multilingual-edition-9783836563079","title":"The History of Graphic Design. Vol. 1  18901959 (Multilingual Edition)","description":"\u003cp\u003eA Visual History of Graphic Design A comprehensive look at hundreds of landmark projects  industry leader profiles  and illustrated timelines for each decade  History is a complex business. Fortunes boom and bust  empires wax and wane  and change whether social  political  or technological has its winners  its losers  its advocates  and its enemies. Through all the turbulent passage of time  graphic design with its vivid  neat synthesis of image and idea has distilled the spirit of each age.  This book offers a comprehensive history of graphic design from the end of the 19th century to the remains of World War II. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising  corporate identity  packaging  and editorial design. Organized chronologically  the volume features over 2 500 seminal designs from all over the world  71 of which are profiled in detail besides 61 leaders in the field  including Alphonse Mucha (chocolate advertisements)  Edward Johnston (London Underground logo and typeface)  El Lissitzky (constructivist graphics)  Herbert Matter (photomontage travel posters from Switzerland)  Saul Bass (animated opening titles)  and A. M. Cassandre (art deco posters).  With his sweeping knowledge of the field  author Jens Mller curates the standout designs for each year alongside a running sequence of design milestones. Meanwhile  in his introductory essay  David Jury situates graphic design from its point of origin in early printing  engraving  and lithography to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a succinct overview as well as a stunning visual timeline  offering a vivid display of the variety of graphic production in each decade as well as the global landscape which it at once described and defined.  As we move on from and reflect upon the 20th century  this staggering collection represents the foundations of what would influence some of the fastest changing creative fields  and a long-overdue recognition of the enormous contribution graphic design has made to economics  politics  social causes  arts  media  and the way we see the world.  A second volume in preparation will cover the period from 1960 to today.  This book  which looks at the legacy and heritage of graphic design  is an essential portal to our appreciation of the world s history. Steven Heller Text in English  French  and German\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45665886994485,"sku":"ByrdShop_383656307X","price":123.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9783836563079.jpg?v=1782412741","url":"https:\/\/atxbooks.com\/products\/the-history-of-graphic-design-vol-1-18901959-multilingual-edition-9783836563079","provider":"ATX Books","version":"1.0","type":"link"}