{"product_id":"the-hp-phenomenon-innovation-and-business-transformation","title":"The HP Phenomenon: Innovation and Business Transformation","description":"\u003cp\u003eThe HP Phenomenon tells the story of how Hewlett-Packard innovated and transformed itself six times while most of its competitors were unable to make even one significant transformation. It describes those transformations  how they started  how they prevailed  and how the challenges along the way were overcomereinforcing David Packards observation that \"change and conflict are the only real constants.\" The book also details the philosophies  practices  and organizational principles that enabled this unprecedented sequence of innovations and transformations. In so doing  the authors capture the elusive \"spirit of innovation\" required to fuel growth and transformation in all companies: innovation that is customer-centered  contribution-driven  and growth-focused. The corporate ethos described in this bookwith its emphasis on bottom-up innovation and sufficient flexibility to see results brought to the marketplace and brought alive inside the companyis radically different from current management \"best practice.\" Thus  while primarily a history of Hewlett-Packard  The HP Phenomenon also holds profound lessons for engineers  managers  and organizational leaders hoping to transform their own organizations. \"At last! The HP Way  that most famous of all corporate philosophies  has taken on an almost mythical status. But how did it really work? How did it make Hewlett-Packard the fastest growing  most admired  large company of the last half-century? Now  two important figures in HPs history  Chuck House and Raymond Price  have finally given us the whole story. The HP Phenomenon is the book weve been waiting for: the definitive treatise on how Bill and Dave ran their legendary company  day to day and year to year. It should be a core text for generations of young entrepreneurs and managers  a roadmap to building a great enterprise.\"Michael S. Malone  author of Bill \u0026amp; Dave: How Hewlett and Packard Built the Worlds Greatest Company\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44984020172853,"sku":"ByrdShop_0804752869","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780804752862.jpg?v=1770818885","url":"https:\/\/atxbooks.com\/products\/the-hp-phenomenon-innovation-and-business-transformation","provider":"ATX Books","version":"1.0","type":"link"}