{"product_id":"the-iabc-handbook-of-organizational-communication-a-guide-to-internal-communication-public-relations-marketing-and-leadership-jb-international-association-of-business-communicators","title":"The IABC Handbook of Organizational Communication: A Guide to Internal Communication  Public Relations  Marketing  and Leadership (J-B International Association of Business Communicators)","description":"\u003cp\u003eThe IABC Handbook of Organizational Communication THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole. Thoroughly revised and updated to meet the realities of todays organizational environment  the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization  from global conglomerates to small businesses  public companies to private firms  and for-profits to nonprofits. The expert contributors cover a wealth of relevant topics  including how to excel at executive communication and executive coaching  an in-depth examination of communication counsel  a review of communication and ethics as a whole  a review of corporate social responsibility and sustainability issues  and how to prepare for communication during a crisis. The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues  the growing need for international and multicultural communication  and strategies for combining traditional and social media are explored in detail. Whether you are a professional communicator or a corporate executive without a background in the communication discipline  you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946405359669,"sku":"ByrdShop_0470894067","price":80.52,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780470894064.jpg?v=1769947273","url":"https:\/\/atxbooks.com\/products\/the-iabc-handbook-of-organizational-communication-a-guide-to-internal-communication-public-relations-marketing-and-leadership-jb-international-association-of-business-communicators","provider":"ATX Books","version":"1.0","type":"link"}