{"product_id":"the-ikea-edge-building-global-growth-and-social-good-at-the-worlds-most-iconic-home-store","title":"The IKEA Edge: Building Global Growth and Social Good at the World's Most Iconic Home Store","description":"\u003cp\u003ePraise for The IKEA Edge A very good book from a talented business leader that links values  culture  and the achievement of business and social objectives together. I have read it now three times and learned something from every passage. Michael Spence  recipient of the Nobel Memorial Prize in Economic Sciences  2001 With Anders Dahlvigs recommendations  we could solve many of the worlds problems by persuading the big multinationals to change their Memorandum and Articles of Association. Big business working in the interests of humanity would be a powerful tool. Gordon Roddick  cofounder of The Body Shop The IKEA Edge is a fascinating case study of an entrepreneurial companys growth to maturity. Anders Dahlvig is incisive and surprisingly straightforward in sharing the IKEA story. As a fourth-generation family business owner  I recognize the inherent paradox of building a good  value-driven company and managing for profit. Anders Dahlvig proves it can be done. Antonia Axson Johnson  Chairperson  Axel Johnson AB About the Book: With Anders Dahlvig at the helm from 1999 to 2009  the furniture giant IKEA averaged 11 percent yearly sales growth and annual operating profits in excess of 10 percent. The company hired more than 70 000 new employees and opened new stores around the worldall while maintaining its reputation as one of the worlds best corporate citizens. In The IKEA Edge  Dahlvig tells the story of how IKEA matured from an entrepreneurial startup to a leader in the furniture industry. He recounts his 26-year career at the company and what he learned along the way. In his rise from store manager to president  Dahlvig developed the unique vision he relied upon to lead IKEA through good times and badby combining traditional business goals like profit and growth with the progressive interests of social responsibility and environmental stewardship. Dahlvig proves that these objectives  which are usually viewed as polar opposites  can actually work wonders together. The IKEA Edge serves as an expansive case study for doing good business while being a good business. Dahlvig clearly lays out the cornerstones that support IKEA: a vision of social responsibility; market leadership with a balanced global portfolio; differentiation through control of the value chain; and building for the long termfour principles that can be applied in any business  in any industry. social and business agendaand it continues to grow  even during the worst global recession in history. In a time when the publics trust of business has hit bottom  such an approach to business is more critical than ever. A combination of personal memoir  call to action  and strategic vision  The IKEA Edge provides the inspiration and information you need to develop a social-good\/good-business agenda for your own company. Public trust  brand recognition  customer loyalty  and a world-class reputation will soon follow.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44983721132085,"sku":"ByrdShop_0071777652","price":34.07,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780071777650.jpg?v=1770807430","url":"https:\/\/atxbooks.com\/products\/the-ikea-edge-building-global-growth-and-social-good-at-the-worlds-most-iconic-home-store","provider":"ATX Books","version":"1.0","type":"link"}