{"product_id":"the-imagination-challenge-strategic-foresight-and-innovation-in-the-global-economy-9780321413659","title":"The Imagination Challenge: Strategic Foresight and Innovation in the Global Economy","description":"\u003cp\u003eCompanies constantly present technological developments-new materials  new mechanisms  and new ways to enhance existing products and services. Yet these seldom lead to truly new ideas. Why? Humans are all born with creative instincts  but in the interest of efficient and predictable productivity  institutions such as schools and businesses routinely hinder those impulses. The most innovative products and services  author Alexander Manu argues  arise out of the behaviors of play--the ability to imagine  without limits  the question \"What if…?\"  Manus engaging and inspiring book offers companies a wealth of practical advice and tactics to unleash their full creative potential and break ahead of the crowd. Manus provocative  insightful applied methodologies for creating new business opportunities and transformative innovations gain resonance from real-world scenarios and conversations with leading innovators such as MITs Mitchel Resnick. Readers will learn strategies to: Open their companies eyes to unseen opportunities Spark the imagination and trigger the potential of product innovation teams Turn inspired ideas into successful products and services. Imagination Challenge is an AIGA Design Press book  published under Peachpits New Riders imprint in partnership with AIGA.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45275979317301,"sku":"ByrdShop_0321413652","price":95.78,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780321413659.jpg?v=1780520433","url":"https:\/\/atxbooks.com\/products\/the-imagination-challenge-strategic-foresight-and-innovation-in-the-global-economy-9780321413659","provider":"ATX Books","version":"1.0","type":"link"}