{"product_id":"the-innovators-way-essential-practices-for-successful-innovation","title":"The Innovator's Way: Essential Practices for Successful Innovation","description":"\u003cp\u003eInnovation is the ruling buzzword in business today. Technologycompanies invest billions in developing new gadgets; business leaders see innovation as the key to acompetitive edge; policymakers craft regulations to foster a climate of innovation. And yetbusinesses report a success rate of only four percent for innovation initiatives. Can wesignificantly increase our odds of success? In The Innovators Way  innovationexperts Peter Denning and Robert Dunham reply with an emphatic yes. Innovation  they write  is notsimply an invention  a policy  or a process to be managed. It is a personal skill that can belearned  developed through practice  and extended into organizations. Denning and Dunham identifyand describe eight personal practices that all successful innovators perform: sensing  envisioning offering  adopting  sustaining  executing  leading  and embodying. Together  these practices canboost a fledgling innovator to success. Weakness in any of these practices  they show  blocksinnovation. Denning and Dunham chart the path to innovation mastery  from individual practices toteams and social networks.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985345409077,"sku":"ByrdShop_0262014548","price":50.06,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780262014540.jpg?v=1770855516","url":"https:\/\/atxbooks.com\/products\/the-innovators-way-essential-practices-for-successful-innovation","provider":"ATX Books","version":"1.0","type":"link"}