{"product_id":"the-internet-case-study-book-9783836518956","title":"The Internet Case Study Book","description":"\u003cp\u003eHow to make your business work online  Featuring 60 success stories  from clients briefings to final projects  this book provides detailed studies divided into five chapters: e-Commerce  Corporate Sites  Campaigns  Social Media  and Promotional Sites. These subjects form the core of what the web can offer to every person or institution  and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors.  Strategies examined range from those of giant corporations to small businesses  but all have a common goal: a successful  efficient and cost-effective investment on the web. Each project is laid out in terms of Brief  Challenge  Strategy and Results. From Coca-Cola to Prince of Persia  from Diesel to Dominos Pizza  this book shows how successful businesses of any size can devise an effective online presence  and features the work of strategic innovators such as Ajaz Ahmed  Alex Bogusky  and Jeff Goodby.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":67961007898677,"sku":"ByrdShop_3836518953","price":70.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9783836518956.jpg?v=1794502024","url":"https:\/\/atxbooks.com\/products\/the-internet-case-study-book-9783836518956","provider":"ATX Books","version":"1.0","type":"link"}