{"product_id":"the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-9781733959124","title":"The IPO Playbook: An Insider's Perspective on Taking Your Company Public and How to Do It Right","description":"\u003cp\u003eFrom the CFO who brought Salesforce  Pandora  and Yext public  The IPO Playbook delivers an insiders perspective of what it takes to prepare for a successful initial public offering. Steve Cakebread walks readers through the ins and outs of taking your company public  from how to make the decision to do an IPO  to timing  preparation and execution  including building the right internal team and selecting external partners. The book is both an invaluable reference guide and an enjoyable read that incorporates stories from Steves time creating three successful IPOs  and his earlier career at Autodesk  Silicon Graphics and Hewlett Packard. The IPO Playbook has received endorsements from the President of the New York Stock Exchange  Stacey Cunningham  Salesforce Chairman and co-CEO Marc Benioff  Yext CEO Howard Lerman  Bill.com CEO Ren Lacerte  CEO  Bill.com  SolarWinds President and CEO Kevin Thompson  Stanford University Disruptive Technology and Digital Cities Executive Director Michael Steep  and Salesforce President and CFO Mark Hawkins  and Yext Senior Vice President Dominic Paschel.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45648351658037,"sku":"ByrdShop_1733959122","price":27.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781733959124.jpg?v=1781716890","url":"https:\/\/atxbooks.com\/products\/the-ipo-playbook-an-insiders-perspective-on-taking-your-company-public-and-how-to-do-it-right-9781733959124","provider":"ATX Books","version":"1.0","type":"link"}