{"product_id":"the-keystone-advantage-what-the-new-dynamics-of-business-ecosystems-mean-for-strategy-innovation-and-sustainability-9781591393078","title":"The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy  Innovation  and Sustainability","description":"\u003cp\u003eLeveraging the power of business networks for success. Whether it sells computers  clothing  or cars  your firms fate is increasingly linked to that of many other firms  all of which must collaborate effectively in order for each to thrive. This phenomenon has changed the basis of competition from battle between firms to battles between networks of firms--and more than ever before  success depends on managing assets your company doesnt own. In The Keystone Advantage  Marco Iansiti and Roy Levien offer a new lens for understanding how these ubiquitous and complex business networks behave and explore the implications for strategy formulation  innovation  and operations management. Iansiti and Levien argue that biological ecosystems provide a powerful analogy to the functioning of business networks. Just as \"keystone species\" in nature play central roles in their ecosystems  companies such as Walmart  Microsoft  and Li \u0026amp; Fung deploy \"keystone strategies\" to actively shape and regulate the workings of their business ecosystems--dramatically improving their own performance in the process. Iansiti and Levien argue that the best keystones simplify the challenge of connecting a very large and distributed network of companies to their customers and provide \"platforms\" that other firms can leverage to increase productivity  enhance stability  and spur innovation. Drawing from more than ten years of research and practical experience across a range of industries  the authors identify three specific roles that firms play within business ecosystems: keystone  dominator  and niche. The book lays out a framework any firm can use to assess the characteristics of its own ecosystem  reevaluate its technology and operations strategy  and formulate specific tactics for gaining sustainable competitive advantage. Practical and insightful  The Keystone Advantage will help leaders  managers  and policy makers to understand  analyze  and successful execute strategy in todays networked environments.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45646900887605,"sku":"ByrdShop_1591393078","price":23.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781591393078.jpg?v=1781680923","url":"https:\/\/atxbooks.com\/products\/the-keystone-advantage-what-the-new-dynamics-of-business-ecosystems-mean-for-strategy-innovation-and-sustainability-9781591393078","provider":"ATX Books","version":"1.0","type":"link"}