{"product_id":"the-last-mogul-lew-wasserman-mca-and-the-hidden-history-of-hollywood","title":"The Last Mogul: Lew Wasserman  MCA and the Hidden History of Hollywood","description":"\u003cp\u003eLew Wassermans life story is the story of Hollywood  the \"you scratch my back  Ill stab yours\" Hollywood that movie fans may hear about but rarely see. As the elusive  tyrannical head of the Music Corporation of America (MCA)  Wasserman has been the most powerful and feared man in show business for more than half a century. His story has remained largely unknown  until now. . . .  Michael Eisner  David Geffen  Jeffrey Katzenberg  Ted Turner  Barry Diller  Rupert Murdoch: the men who run Hollywood today had the way paved for them by Lew Wasserman  the original Hollywood power broker. Intensely private and so low-profile that he wouldnt allow press photographers to take his picture for decades  Wasserman ran his beloved MCA with an iron fist. His story has never been told before for one overriding reason: fear. For more than fifty years  he has been one of a handful of Hollywood giants who could say  \"Youll never work in this town again \" and make it stick.  His career spans the entire history of the movies  from the silent era  through the age of Louis B. Mayer and the studio moguls  to the dawn of television  and up to present-day Hollywood  where money  microchips  drugs  and multinational politics dominate the corporate power struggles for control of the American entertainment industry. He was guru to such legends as Alfred Hitchcock  Marilyn Monroe  Marlon Brando  and Jimmy Stewart  as well as a whole new generation of film magicians  beginning with Steven Spielberg and George Lucas. Confidant to presidents and popes  Wasserman also had ties to the underworld. Even today  at eighty-five  he remains the Godfather of Hollywood.  The Last Mogul is the probing  thorough  and dramatic chronicle of the life of Hollywoods last living studio titan  the man who has come to personify show business in the twentieth century.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44958087217205,"sku":"ByrdShop_0517704641","price":26.82,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780517704646.jpg?v=1770363838","url":"https:\/\/atxbooks.com\/products\/the-last-mogul-lew-wasserman-mca-and-the-hidden-history-of-hollywood","provider":"ATX Books","version":"1.0","type":"link"}