{"product_id":"the-legend-of-mercury-marine","title":"The Legend of Mercury Marine","description":"\u003cp\u003eThe Legend of Mercury Marine by Jeffrey L. Rodengen is destined to join the best-selling ranks with Jeffs other nautical best sellers  The Legend of Chris Craft  Evenrude Johnson and The Legend of OMC  Serving The silent Service: The Legend of Electric Boat  and Iron Fist: The Lives of Carl Kiekhaefer. Sixty years old in 1999  Mercury Marine is the most recognized mane in the marine industry  and the memory of its founder  Carl Kiekhaefer  lives on in the hearts and minds of engineers and boat enthusiasts alike. Rescuing a failing marine out board manufacturer  Carl Kiekhaefer and his organization overcame wartime shortages  government restrictions  stockholder rebellions and Kiekhaefers own raging paranoia. In spite of his infamous temper  or maybe because of it  those he hired remained loyal  inheriting Kiekhaefers grit and indomitable attitude as Mercury engines set world records for speed and endurance. Kiekhaefer agreed to be acquired by Brunswick Corporation  in 1961  but was reluctant to handle the transition. He left the company nine tumultuous years later  and since then Mercury and Brunswick have learned to work as a team. As the wall came down  Mercury Marine expanded rapidly around the world in the seventies and early eighties with such world class products as the MerCrusier stern drive. Its name become synonymous with victory in races  fishing competitions and commercial boating. Mercury was re-tested in the early 1990s  when the marine industry grapples with the worst recession in its history. Working with Brunswick  Mercury emerged with its own identity without losing Kiekhaefer legacy that abhors failure. As Mercury Marine enters the new millennium  the company is poised for even greater accomplishments  and embarked on a new round of ventures and partnerships around the world. In this lavishly illustrated The Legend of Mercury Marine  Jeffrey L. rodengen ( author of the definitive biography of Carl Kiekhaefer  Iron fist: The Lives of Carl Kiekhaefer ) tells the story behind Mercurys own rise and ultimate triumph  and reveals the mystique behind Mercurys name.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985251495989,"sku":"ByrdShop_0945903235","price":27.82,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780945903239.jpg?v=1770854025","url":"https:\/\/atxbooks.com\/products\/the-legend-of-mercury-marine","provider":"ATX Books","version":"1.0","type":"link"}