{"product_id":"the-making-of-avatar","title":"The Making of Avatar","description":"\u003cp\u003eIn 1995  James Cameron began work on a story that would  more than a decade later  evolve into Avatar  the blockbuster of 2009 and no less than the movie event of the decade. Opening to international critical acclaim (including nine Academy Award nominations) and unprecedented box-office success  Avatar quickly  within a few short weeks  became the highest-grossing film on record. An epic for our times  this next-generation spectacle blends action  adventure  and romance with a timely message of ecological responsibility while using  and inventing  cutting-edge technologies to transport audiences to a lush  fully realized alien world.  No less epic  however  was the groundbreaking and exhaustive process of bringing the film to life. Early brainstorming sessions in Malibu jumpstarted a vast production effort that ultimately spanned several years and multiple continents. The Making of Avatar reveals never-before-seen illustrations and photographs  with a text that charts the technical challenges  innovations  and discoveries that made the films breakthroughs possible. Working in tandem  artists and technicians created new tools and processes to realize the films vision  including those for performance capture  which allows the nuances of the actors performances to be translated faithfully to their digital characters; a virtual camera system  which empowered Cameron to direct within a virtual world with unprecedented range  generate real-time composites  and blend live action and special effects more naturally and intuitively than ever before; and stereoscopic photography  which produced the most immersive 3-D experience to date. Here is the behind-the-scenes celebration of this monumental undertaking  the official record of how Cameron  the actors  and the crew made a film  and made history.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946018238517,"sku":"ByrdShop_0810997061","price":48.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780810997066.jpg?v=1769919480","url":"https:\/\/atxbooks.com\/products\/the-making-of-avatar","provider":"ATX Books","version":"1.0","type":"link"}