{"product_id":"the-man-behind-the-microchip-robert-noyce-and-the-invention-of-silicon-valley","title":"The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley","description":"\u003cp\u003eHailed as the Thomas Edison and Henry Ford of Silicon Valley  Robert Noyce was a brilliant inventor  a leading entrepreneur  and a daring risk taker who piloted his own jets and skied mountains accessible only by helicopter. Now  in The Man Behind the Microchip  Leslie Berlin captures not only this colorful individual but also the vibrant interplay of technology  business  money  politics  and culture that defines Silicon Valley. Here is the life of a high-tech industry giant. The co-founder of Fairchild Semiconductor and Intel  Noyce co-invented the integrated circuit  the electronic heart of every modern computer  automobile  cellular telephone  advanced weapon  and video game. With access to never-before-seen documents  Berlin paints a fascinating portrait of Noyce: an ambitious and intensely competitive multimillionaire who exuded a \"just folks\" sort of charm  a Midwestern preachers son who rejected organized religion but would counsel his employees to \"go off and do something wonderful \" a man who never looked back and sometimes paid a price for it. In addition  this vivid narrative sheds light on Noyces friends and associates  including some of the best-known managers  venture capitalists  and creative minds in Silicon Valley. Berlin draws upon interviews with dozens of key players in modern American business--including Andy Grove  Steve Jobs  Gordon Moore  and Warren Buffett; their recollections of Noyce give readers a privileged  first-hand look inside the dynamic world of high-tech entrepreneurship. A modern American success story  The Man Behind the Microchip illuminates the triumphs and setbacks of one of the most important inventors and entrepreneurs of our time.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44946495701045,"sku":"ByrdShop_0195163435","price":28.61,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780195163438_444f46fb-b914-4744-9994-a1ade7eeeab6.jpg?v=1771767170","url":"https:\/\/atxbooks.com\/products\/the-man-behind-the-microchip-robert-noyce-and-the-invention-of-silicon-valley","provider":"ATX Books","version":"1.0","type":"link"}