{"product_id":"the-man-who-designed-the-future-norman-bel-geddes-and-the-invention-of-twentiethcentury-america","title":"The Man Who Designed the Future: Norman Bel Geddes and the Invention of Twentieth-Century America","description":"\u003cp\u003eBefore there was Steve Jobs  there was Norman Bel Geddes.  A ninth-grade dropout who found himself at the center of the worlds of industry  advertising  theater  and even gaming  Bel Geddes designed everything from the first all-weather stadium  to Manhattans most exclusive nightclub  to Futurama  the prescient 1939 exhibit that envisioned how America would look in the not-too-distant 60s.  In The Man Who Designed the Future  B. Alexandra Szerlip reveals precisely how central Bel Geddes was to the history of American innovation. He presided over a moment in which theater became immersive  function merged with form  and people became consumers. A polymath with humble Midwestern origins  Bel Geddes visionary career would launch him into social circles with the Algonquin roundtable members  stars of stage and screen  and titans of industry.  Light on its feet but absolutely authoritative  this first major biography is a must for anyone who wants to know how America came to look the way it did.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44974442414133,"sku":"ByrdShop_1612195628","price":59.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781612195629.jpg?v=1770658836","url":"https:\/\/atxbooks.com\/products\/the-man-who-designed-the-future-norman-bel-geddes-and-the-invention-of-twentiethcentury-america","provider":"ATX Books","version":"1.0","type":"link"}