{"product_id":"the-man-who-tried-to-buy-the-world-jeanmarie-messier-and-vivendi-universal","title":"The Man Who Tried to Buy the World : Jean-Marie Messier and Vivendi Universal","description":"In 1994  Jean-Marie Messier had a to change a 150 year old French water company into a media empire to compete with anything America could produce.He would spend over $100bn. At the height of his triumphs  he was a hero of the New Economy  a man who had successfully brought together the old and new with his unique vision of the future. By 2000 the empire combined music  publishing  telecom  cinema  theme parks  water supply  videogames  commuter trains  the internet and waste management.In 2002  as the financial markets fell  Messiers debt became impossible and he was ousted in a boardroom coup. This portrait of one of todays most brilliant and flawed businessmen is a real life morality tale of our times.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44915415679029,"sku":"ByrdShop_0141013419","price":226.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_0141013419.jpg?v=1768300783","url":"https:\/\/atxbooks.com\/products\/the-man-who-tried-to-buy-the-world-jeanmarie-messier-and-vivendi-universal","provider":"ATX Books","version":"1.0","type":"link"}