{"product_id":"the-marketing-directors-handbook-the-definitive-guide-to-superior-marketing-for-business-and-boardroom-success","title":"The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success","description":"\u003cp\u003e\"The Marketing Directors Handbook\" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice  ideas  arguments  tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department  undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise  jargon free and easy-to-read  use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity theyll help readers to undertake including marketing strategy  product  communication and brand development  structuring the function  team motivation and development  managing market research  the board  agencies  and more. It is jam-packed with best practice insights and ideas. Unconventionally  it focuses on practical learning points and not a compendium of case studies. Keep the book by your side.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44966658506805,"sku":"ByrdShop_0955886007","price":36.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780955886003.jpg?v=1770573317","url":"https:\/\/atxbooks.com\/products\/the-marketing-directors-handbook-the-definitive-guide-to-superior-marketing-for-business-and-boardroom-success","provider":"ATX Books","version":"1.0","type":"link"}