{"product_id":"the-matrix-organization-reloaded-adventures-in-team-and-project-management-creating-corporate-cultures","title":"The Matrix Organization Reloaded: Adventures in Team and Project Management (Creating Corporate Cultures)","description":"\u003cp\u003eMatrix management was introduced in the 1970s in the context of competition from Japanese manufacturers  computerization of many technical and administrative tasks  and a recognition among business leaders that cross-functional teams (comprised of people from different departments and specialties) were necessary to create and produce complex products rapidly. Ideally  this approach  in which people are assigned to projects  rather than department managers  encourages collaboration  flexibility  and knowledge sharing  but in reality  it can often cause confusion  friction  and excessive bureaucracy. It fell out of fashion in the 1990s  but has resurfaced in a much wider array of companies today  as the pressure to innovate on ever-faster schedules encourages experimentation in organizational design.  Marvin Gottlieb  who has studied and applied the principles of matrix management for over 25 years  takes us on a tour of this phenomenonits evolution  current practices  and future applications. He argues that most organizations are taking on characteristics of matrix structure  with fluid teams and dotted-line reporting relationships across departments and divisions. Featuring case studies of successes and failures  he shows readers how to harness the power of the matrix structure while minimizing the conflict  disorientation  and resistance that often accompany the approach. In an environment where every companylarge or small  entrepreneurial or establishedis wrestling with the question of how to organize for maximum performance in a harshly competitive world  this book will give leaders and managers valuable insights and tools for promoting cultures that reward creativity and teamwork while maintaining strong leadership and accountability.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44964925472821,"sku":"ByrdShop_0275991334","price":46.63,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780275991333.jpg?v=1770484867","url":"https:\/\/atxbooks.com\/products\/the-matrix-organization-reloaded-adventures-in-team-and-project-management-creating-corporate-cultures","provider":"ATX Books","version":"1.0","type":"link"}