{"product_id":"the-measurement-of-meaning-9780252745393","title":"The Measurement of Meaning","description":"\u003cp\u003eIn this pioneering study  the authors deal with the nature and theory of meaning and present a new  objective method for its measurement which they call the semantic differential. This instrument is not a specific test  but rather a general technique of measurement that can be adapted to a wide variety of problems in such areas as clinical psychology  social psychology  linguistics  mass communications  esthetics  and political science. The core of the book is the authors description  application  and evaluation of this important tool and its far-reaching implications for empirical research.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":45118122393653,"sku":"ByrdShop_0252745396","price":21.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780252745393.jpg?v=1781714889","url":"https:\/\/atxbooks.com\/products\/the-measurement-of-meaning-9780252745393","provider":"ATX Books","version":"1.0","type":"link"}