{"product_id":"the-mechanical-bride-folklore-of-industrial-man-9781584232438","title":"The Mechanical Bride: Folklore of Industrial Man","description":"\u003cdiv class=\"book-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eThe Mechanical Bride: Folklore of Industrial Man\u003c\/strong\u003e by McLuhan, Marshall. paperback edition. ISBN: 9781584232438.\u003c\/p\u003e\n\u003cp\u003eThis is the devastating book which first established Marshall McLuhans reputation as the foremost critic of modern mass communications.\nThe Mechanical Bride is vintage McLuhan so aptly illustrated by dozens of examples from ads, comic strips, columnists, etc., that those who were stung by McLuhan were hard put for rebuttals. It shows how sex was first used to sell industrial hardware, how Orphan Annie still keeps the world on track, and how an Arabian Nights wonderland of mass entertainment and suggestion makes information irrelevant, and sends us to bed at night too dazed to question whether were happy or not.\nWe live in an age in which legions of highly educated professionals dedicate themselves to the task of getting inside the collective public mind with the object of manipulating, exploiting and controlling.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Gingko Press","offers":[{"title":"Default Title","offer_id":45212615901237,"sku":"ByrdShop_1584232439","price":125.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9781584232438_4590ef5a-69c2-4c8f-9951-796cce800672.jpg?v=1779903827","url":"https:\/\/atxbooks.com\/products\/the-mechanical-bride-folklore-of-industrial-man-9781584232438","provider":"ATX Books","version":"1.0","type":"link"}