{"product_id":"the-mindful-athlete-secrets-to-pure-performance","title":"The Mindful Athlete: Secrets to Pure Performance","description":"Michael Jordan and countless other NBA stars credit George Mumford with transforming their game. A widely respected public speaker and coach  Mumford shares his story and strategies in The Mindful Athlete. His proven techniques transform the performance of anyone with a goal  be they an Olympian  weekend warrior  executive  hacker  or artist.  A basketball player at the University of Massachusetts (where he roomed with Dr. J  Julius Erving)  injuries forced Mumford out of the game he loved. The meds that relieved the pain of his injuries also numbed him to the emptiness he felt without the game and eventually led him to heroin. After years as a functioning addict  Mumford made meditation the center of his life. He kicked drugs  earned a masters degree  and began teaching meditation to inmates and others.  Mumford went on to partner with coach Phil Jackson  a long-time mindfulness practitioner  working with him and each of the teams he coached to become NBA champions. His roster of champion clients now includes executives and Olympians. With a charismatic style that combines mindfulness with lessons from icons like Yoda and Bruce Lee  Mumford delivers an engrossing story and an invaluable resource.","brand":"My Store","offers":[{"title":"Default Title","offer_id":44901332844597,"sku":"ByrdShop_1941529062","price":42.33,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/ByrdShop_1941529062.jpg?v=1767695287","url":"https:\/\/atxbooks.com\/products\/the-mindful-athlete-secrets-to-pure-performance","provider":"ATX Books","version":"1.0","type":"link"}