{"product_id":"the-mindful-elite-mobilizing-from-the-inside-out","title":"The Mindful Elite: Mobilizing from the Inside Out","description":"\u003cp\u003eMindful meditation is now embraced in virtually all corners of society today  from K-12 schools to Fortune 100 companies  and its virtues extolled by national and international media almost daily. It is thought to benefit our health and overall well-being  to counter stress  to help children pay attention  and to foster creativity  productivity and emotional intelligence. Yet in the 1960s and 1970s meditation was viewed as a marginal  counter-cultural practice  or a religious ritual for Asian immigrants. How did mindfulness become mainstream?  In her award winning book  The Mindful Elite  Jaime Kucinskas reveals who is behind the mindfulness movement  and the engine they built to propel mindfulness into public consciousness. Drawing on over a hundred first-hand accounts with top scientists  religious leaders  educators  business people and investors  Kucinskas shows how this highly accomplished  affluent group in America transformed meditation into an appealing set of contemplative practices. Rather than relying on confrontation and protest to make their mark and improve society  the contemplatives sought a cultural revolution by building elite networks and advocating the benefits of meditation across professions. Yet  spreading the Dharma far and wide came with unintended consequences and this idealistic myopia came to reinforce some of the problems it originally aspired to solve.  A critical look at this Buddhist-inspired movement  The Mindful Elite explores how elite movements can spread and draws larger lessons for other social  cultural  and religious movements across institutions and organizations.\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":44985869729845,"sku":"ByrdShop_019088181X","price":32.37,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0627\/8139\/0901\/files\/9780190881818.jpg?v=1770874853","url":"https:\/\/atxbooks.com\/products\/the-mindful-elite-mobilizing-from-the-inside-out","provider":"ATX Books","version":"1.0","type":"link"}